Competitive positioning Articles — Atticus Li

Atticus Li

Blog · Tag

Competitive positioning

Articles exploring competitive positioning through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

competitive positioning Mar 29, 2026 7 min read

Competitive Positioning Through Experimentation: Using A/B Tests to Find Your Market Position

Most companies treat positioning as a creative exercise. The smartest ones treat it as an experimental science. Learn how to use A/B testing frameworks to systematically discover and validate the market position that maximizes conversion and growth.

Read Article
→ 

contrast effect Mar 27, 2026 8 min read

The Contrast Effect in Competitive Positioning: Why Context Changes Everything

The same product feels premium or cheap, innovative or stale, depending on what surrounds it. The contrast effect explains why competitive context shapes perception more than intrinsic quality.

Read Article
→ 

The PRISM Method → CRO Services → Case Studies →